FMCG - Growth and Facts

FMCG industry, alternatively called as CPG (Consumer packaged goods) industry first and foremost deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) is those consumables which are usually inspired by the consumers at a regular interval. Some of the prime behaviors of FMCG industry are advertising, marketing, financing, purchasing, etc. The industry also occupied in operations, supply chain, production and general management.


FMCG industry provides a broad range of consumables and for that reason the amount of money spread against FMCG products is also very high. The opposition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regard as the fourth largest sector with total market size of US$13.1 billion. FMCG Sector in India is expected to grow 60% by 2010. FMCG industry is regard as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP).
Some common FMCG product categories comprise food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and cigarettes, watches, soaps etc.
Some of the qualities of FMCG industry, which made this industry as a possible one are low ready cost, strong sharing networks, presence of renowned FMCG companies. Population growth is one more factor which is responsible behind the success of this industry.
Some of the famous FMCG companies are Sara Lee, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc.
FMCG industry creates a wide range of job opportunities. This industry is a steady, diverse, challenging and high profile industry given that a wide range of job categories like sales, supply chain, finance, marketing, operations, purchasing, human resources, product development, general management.