Emami Group Profile

Emami Group, a conglomerate born out of Bengal has a pan India presence through its battery of brands and business initiatives that blossomed under the parentage of Mr R S Agarwal and Mr R S Goenka since 1974. With an aggregate group turnover of about Rs 3000 crore the group has business interests in FMCG (fast moving consumer goods), paper and news print, writing instruments, edible oil and cultivation, bio-diesel, hospitals, contemporary art, pharmacy, cement,coal and power, real estate and retail. The Group’s fountain of strength are its ingrained value system, innovativeness and an over 20,000 passionate and dedicated staff, engaged in knowledge sharing.

Emami Limited, the flagship company of the Group, is a coveted Rs 1100 crore business entity , a leading player in the personal and healthcare consumer products industry in India engaged in manufacturing and marketing of health, beauty and personal care products that are based entirely on ayurvedic formulation.
Emami Limited has over 30 brands under its portfolio. The focus is on providing the consumers with innovative products which are capable of meeting their multiple needs and add value by enhancing the quality of day-to-day life. By repeatedly outperforming the industry standard, Emami Ltd has maintained a CAGR of 27% over the last few years.
Understanding the human needs and fulfilling them by dint of technical research is a positive feature of Emami. This is being made possible by Himani Ayurveda Science Foundation (HASF) that generates the very best of ayurvedic formulations. The foundation’s unique range of healthcare products aptly caters to consumer needs. The world class quality control methods and processes maintained by HASF ensure optimum utility of each ingredient. The foundation is completely engaged in constant innovation and pharmaceutical enhancements.

The power brands of the company are Boroplus and Navratna. Boroplus brand is the market leader in the antiseptic cream segment; the Navratna Oil is also in the pole position in the cool oil segment. Fair and Handsome is the pioneer in the fairness cream for men segment. Emami’s products in different categories like cool oil, antiseptic cream and fairness cream for men have carved a niche for themselves in their respective segments.
Today the Navratna Brand is worth Rs. 300 crore followed by the Boroplus Brand standing also at Rs. 300 crore , Zandu Balm a Rs 250 cr brand and Fair and Handsome standing at Rs. 100 crore. Sona Chandi Chyawanprash, Mentho Plus and Fast Relief are also doing well in their respective categories. Hairlife (crème herbal hair pack) and Malai Kesar Cold Cream, Malai Kesar Cream Soap are also major players. Brand extensions have helped Emami consolidate its position in the market and also cater to varied consumer needs. Emami has entered the glycerine soap category with Emami Pure Skin, petroleum jelly category with Vasocare and shampoo category with Emami 5 in 1 shampoo.
Emami has also launched a range of baby products under the brand name Emami Healthy and Fair baby range which includes a soap, talc and oil.
Emami Limited with an investment of Rs 700 crore has acquired major stake in Zandu Pharmaceuticals Works Ltd on the basis of huge business synergy between Zandu and Emami. Post the acquisition of Zandu Pharmaceuticals a century old household name in India, some of its prominent brands like Zandu Balm, Zandu Chyawanprash, Zandu Kesri Jeevan, Zandu Pancharishta, Sudarshan and Nityam Churna are also under Emami’s basket of brands. The FMCG business of Zandu has been merged into Emami. This will help consolidation of FMCG business of Emami and Zandu into one entity.
Emami has also acquired Lakhi Bilas (West Bengal local brand) and M Bhattacharya the oldest homeopathy company in India.
Emami has successfully established its brands through strong celebrity endorsements. It is the only corporate entity in the country to have both Amitabh Bachchan and Shah Rukh Khan as brand endorsers for the same brand, Navratna cool oil. The concept of brand endorsement by celebrities has been successfully experimented in case of most of the brand launches. Besides Amitabh and Shah Rukh, other celebrity endorsers of Emami’s brand include Madhuri Dixit- Kareena Kapoor- Preity Zinta- Malaika Arora Khan- Bipasha Basu-MS Dhoni- Suriya- Mahesh Babu- Dinesh Karthik- Amit Mishra- Virender Sehwag-Sachin Tendulkar- Harbhajan Singh-Zaheer Khan-, Govinda, Sourav Ganguly, Chiranjeevi, Surya and Upendra among others.
Emami has also taken up a major revamping project to enhance the sales and distribution, human resources development and logistics with the globally renowned professional advisory services firm, Ernst and Young. ‘Project Navodaya’, as it is truly called, will help Emami fast track its top line and bottom line growth and build a robust platform for growth initiatives.
Emami covers all the states with 29 depots across India. Its supply-chain management assumes immense significance which was aptly reflected through remarkable expansion in dealer-distribution network, outlets and manpower. The domestic sales and distribution division directly covers 4.20 lac outlets all across the country along with an additional 2100 modern retail outlets. Emami’s products reach out to nearly 30 lac retail outlets across India through 2500 distributors.
Emami’s quality products not only have a pan India presence, but also have a deep imprint in over 60 countries across the world including GCC, UK, Sri Lanka, Bangladesh, Nepal, African and the CIS countries. Emami Limited has two subsidiary companies Emami UK Limited in London and Emami International FZE in UAE.
The company has ultra modern manufacturing facilities at Kolkata (West Bengal), Abhoypur and Amingaon (Assam), Panthnagar, Baddi (Himachal Pradesh), Dongri, Silvassa, Vapi. It has adopted the Total Quality Management system and all its manufacturing facilities have received cGMP and ISO 9001:2000 certifications. The Amingaon unit received “Par Excellence Award” and Abhoypur unit received “Excellence Award” in the All India Competition on “National Convention on Quality  Circles” conducted by National  Quality Council.
Zandu-Emami IT integration Project has been selected as one of the Top 10 IT Innovations done by CIO’s in May’10.
Emami Group has also been featured as one of the best 500 companies under a billion by Forbes Magazine.
Emami was ranked 125th (P.Y 179) among BT-500 most Valuable Companies in Private Sector by Business Today in 2010. Zandu Balm and Boroplus ranked 64th and 46th respectively and Navratan was ranked 82 among first 100 most trusted brands across all categories of India by Brand Equity Survey of Economic Times, 2010.

 In 2008, Emami Ltd has been conferred the Most Enterprising Company of the Year by IIPM (Indian Institute of Planning and Management) and The Sunday Indian publication of the Planman Media Group.
In 2007, the company received the Institute of Cost and Works Accountants of India (ICWAI) Award for Excellence in Cost Management.

 Zandu Balm and Boroplus ranked 62nd and 77th respectively among first 100 most trusted brands across all categories of India by brand equity survey of Economic Times, 2009. Navratna was awarded the best packaging award by Paper Film & Foil Coverter’s Association.
Today, Emami Limited is led by Mr. R S Agarwal and Mr. R S Goenka with the help of the second generation Promoter Directors from the two families. Qualified and dedicated set of professionals run the day to day operations of the company.