Colgate conducts oral care awareness camp

Colgate-Palmolive (India) Limited, the market leader in oral care, as part of its Colgate Scholarship offer, today conducted an oral care awareness camp for children in Coimbatore, to increase awareness about basic oral care hygiene. Conducted for under-privileged, the camp is an initiative undertaken by Colgate as part of the Colgate Scholarship offer, where consumers who learn the 5 basic oral care tips get an opportunity to earn scholarships worth Rs 10,000/- each. Launched with an aim to reach out to consumers, not only to educate them about basic oral care habits but also to support them in their educational endeavors through scholarships, the offer is one more initiative by Colgate towards its mission of generating oral care awareness and raising oral hygiene levels in the country.

To initiate the camp, Mr. R.Venkatachalam, Mayor of Coimbatore Municipal Corporation, flagged-off a mobile dental van, which will conduct oral care awareness camps in underprivileged areas, across the city. He also interacted with the children and shared basic oral care tips.
The initiative aims at reaching out to children and teaching them healthy oral hygiene habits. To make the learning session more engaging and fun, there was a special screening of the “Dr. Rabbit World Tour” video wherein the fun-loving oral care mascot Dr. Rabbit shared some easy tips to maintain good oral hygiene.
Mr. R.Venkatachalam, said at the flag-off, “I believe that it is very important to inculcate basic oral care hygiene habits in children at a very young age as it goes a long way in not only influencing their friends and family but also helps them to have good overall health. The Colgate Scholarship offer is a very interactive and engaging platform to reach out to children to make them understand basic oral care better. I was very happy to see the children participating with such enthusiasm.”
Mr. Rajesh Krishnamurthy, VP Marketing, Colgate-Palmolive (India) Limited said, “Colgate has always been committed and at the forefront of raising oral care awareness in the country. We have been working ceaselessly towards our commitment through programs like Bright Smiles, Bright Futures^TM. Colgate partners with the Indian Dental Association to reach out to 10 million children in a year through primary schools spreading the message of basic oral care hygiene through this program. The Colgate Scholarship offer leverages the equity of all the efforts undertaken by Colgate to take the awareness drive further. It engages with the consumers directly to educate them about good oral care and its importance to overall health.”
To participate in the Colgate Scholarship offer, consumers have to learn the 5 simple oral care tips which are available on the Colgate Dental Cream & select Colgate toothbrush packs. The tips are also available on the Colgate website: www.colgate.co.in. Once the consumers learn these tips, they have to answer a simple question given on the pack and SMS ‘Colgate’ followed by the correct answer option to +91 99022 99022. 300 participants who answer correctly will get the opportunity to earn scholarships worth Rs 10,000/- each. Apart from the opportunity to win a scholarship, the participants also get free weekly oral health SMS alerts for one month. The offer runs across India from May 1, 2010 through July 31, 2010.