If you run an autobody shop call all customers two weeks after they pick up their car to find out how the car is and make sure they are happy with the job your business performed. This will enable you to address customer discontent, if any exists. This is also a good time to thank them for their patronage.
A handwritten note thanking a customer for buying from you is a simple step that lots of business owners overlook. This type of personal approach is almost always appreciated and remembered. Form letter follow-ups are not recommended, since they lose their personal touch.
Call your customers periodically to find out if their business has changed in any way, and if you can help them with anything. Customers will also appreciate being kept apprised of any new developments, upgrades, or additional products.
A survey such as the one below can be printed on the back of a business reply card and sent out to all of your customers. Using this survey to determine where you need to improve your follow-up and customer service.
There is great technology out there to help companies become more customer-centric. However, putting customers at the heart of your business has less to do...
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